I’m Bill Lobe – the guy who invented the Bratpack. I’m an avid hiker – as in, Appalachian Trail through-hiker (6 months, 2,167 miles, from Maine to Georgia). As any hiker will tell you, the more stuff you have, the longer and harder that hike is going to feel. When my wife, Megan, and I had our first kid, I saw that giant diaper bag and freaked out. It just didn’t make sense to carry a bunch of stuff we didn’t need. I researched other options and couldn’t find any carrier that was compact and durable, so I decided to make my own.

I sketched out some designs, broke out the sewing machine, and went to work. Six prototypes later, I was ready to road test my “bag,” which was really more of a big wallet. Everywhere I went, people asked about it and wanted one of their own. I started making some for friends and eventually, I couldn’t sew fast enough to keep up with the demand! I sourced some manufacturers and here we are, ready to roll the Bratpack out into the world! (Yep, I sewed the initial prototypes myself!)

Once I designed the bag, I realized I needed a logo, so I created one! I played around with various symbols in sacred geometry. What I ended up with is a 12-pointed star in the middle of a dodecahedron.